Project: Tissot New Image Unveiling Ceremony in Raffles City store
Client: TISSOT
Location: Beijing Raffles City
Date: 29/05/2010
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On April 29 2010, Tissot has unveiled its brand new image in Beijing Raffles City store. The unveiling ceremony highlighted its new Black-White modern theme together with famous Chinese actress Barbie Xu. Additionally, the Vice President of Greater China, Mr. Zhongwei Yao, and world class photographer Mr. Xiangcheng Liu have also taken part in this event who also shared their opinions about classical black and white color with Barbie Xu. Following with the unveiling new image, thousands of brighter lights have also attracted guests deeply. Amber Communication has dedicated its best in the simple and fashionable spatial design and event execution. We believe the refresh elements with originality and futuristic design will definitely help Tissot to win its brighter future!
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Project: Almond Board of California “Consumers Star” Award Ceremony
Client: Almond Board of California
Location: Raffles City
Date: 10/04/2010
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In August 2009, the Almond Board of California has invited Miss Yuanyuan Gao as its new celebrity and hosted the new image press conference. In April 2010, the Almond Board has hosted its "Consumers Star" Launching Ceremony in Raffles City. Amber Communication has taken the responsibility to plan for these two events successfully with request almonds visual elements in the spatial design and others in order to bring clients and consumers in a totally new refresh and modern image.
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Project: Airbus (China) Co., Ltd Family Day & New Year Party
Client: Airbus China
Location: China World Hotel
Date: 05/02/2010
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In February 2010, Airbus China has invited its numerous international executives and officers to Beijing to welcome the Chinese traditional spring festival. Amber Communication assumes the position to design and execute the 2010 Airbus China Family Day and New Year Party. The Family Day expressed mainly about the traditional Chinese customs to its international employees and relatives such as the old Beijing folk art show, shadow play, and the most important one was dedicated by Amber Communication – the instant camera which left the happiest time within Family Day. The New Year Party has applied the Chinese traditional entrance gate shape as its main theme, decorated with red cloth and lanterns for enhancing the spring atmosphere.
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Project: SOHU Golf Channel Opening Celebration
Client: SOHU
Location: Park Hyatt Beijing
Date: 11/07/2009
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SOHU invited Mrs. Hehuixian (The consultant of Public of China Olympic Committee) and Daifeifei (Sport Star) to unveil the Golf Channel of SOHU.Visual design highlight the Golf theme, green，blue and white were blended well to contribute a fresh and wide visual manner. Curve backdrops at two sides extended the golf sense.
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Project: SOHU Focus Launching Ceremony
Client: SOHU
Location: Park Hyatt Hotel
Date: 11/08/2009
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SOHU Focus has invited many real estate experts to unveil the new SOHU Focus image. The new logo color – red and black have been used to decorate the whole spaces while the main backdrop adopted most buildings and constructions elements to reflect the twinkling lights of every homes. The 6 meter high rotated backdrops started together with each light that guests lightened. The new website image has been unveiled to the public.
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Project: Rejoice “Beauty China” Public Foundation Launching Ceremony
Client: P&G
Location: Diaoyutai State Guesthouse
Date: 19/06/2009
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Rejoice has cooperated with China Women’s Development Foundation (CWDF) and set up the “Rejoice Beauty China” Public Foundation, which intents on helping talented women to create their own career. For showing the achievement, Rejoice hosted the celebration and media presentation with CWDF. The celebrity Miss Qinqin Jiang was invited to unveil the new logo of the foundation.
Yellow was treated as the primary visual color as the marked color of Rojoice .The design of gentle curve and butterfly represented pretty and tender women which is the point of this female foundation, and expressed the will that women will re-find their glamour like the butterfly’s cocoon-break. |
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Project: The Backyard Fashion Show and Opening Ceremony
Client: Backyard
Location: Hangzhou, Zhejiang province
Date: 11/05/2009
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As the high-class customized brands, Backyard Hangzhou flagship store has held its 2009 Spring/Summer Collection in May 2009. The spatial design has applied 3 flipped screens to divide the front stage and back stage in order to form a layered area. The styled stairs and flipped screens also help to make the multiple stage spaces to bring guests a fashionable and fantasy show. Simultaneously, the new digital media fitting mirror “Ree” has been provided in this activity as guests may feel the unusual fitting experiences in 360 view. |
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Project: Chinese Market Startup Ceremony for “Smart”
Client: Benz
Location: The Opposite House & CJW Bar
Date: November 13, 2008
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More than 100 distributors and senior managers in Benz Co., Ltd participated in the launching ceremony for Smart’s Chinese market startup.
Taking place at the Opposite House, the main backdrop used the images of abstract architectures in deep purple to illustrate Smart’s dynamic spirit and urban style. The reception counter in the shape of the Smart logo, together with the label stand and menu in the shape of Smart reinforced the brand’s image. The limited space was fully used to reach its best effect.
At the CJW Bar, a large-scale laser projector was placed at the entrance. Guests used laser pens to sign their names, which were gracefully projected on the screen broad. The design of the screen broad was in line with major visual highlights of the event, accompanied by flash animations. The illuminated glass stage, flashing light from the projector and backdrop in the dining area created a wonderfully compatible setup for the “shadow dancing” performance. |
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Project: Safeguard Global Handwashing Day Celebration
Client: Safeguard Co., Ltd.
Location: Ba Fang Garden, Diaoyutai State Guesthouse
Date: October 15, 2008
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To mark the Global Hand Washing Day, Safeguard Co., Ltd held a high-visibility celebration at Ba Fang Garden in the Diaoyutai State Guesthouse. Taiwanese actress/celebrity Ms. Annie Shizuka Inoh served as the ambassador of the event that attracted over 100 journalists.
The stage was designed in a shape of an arch, which manifested Safeguard’s concept of a “Great Wall of Health”. We also designed a special water-cart, so that the guests could demonstrate the correct hand washing methods on stage. Convenient, safe and environmentally-friendly, the water-cart was powered by water and electricity.
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Project: Hospitality Programs
Client: Coca-Cola (China) Beverages Ltd
Location: 2.1 China VIP Hospitality Program at the Shangri La Hotel
2.2 China Incentive Hospitality Program at the Minzu Hotel
2.3 China Consumer Hospitality Program at the Guangzhou Hotel
Date:.07-25/08/ 2008 |
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2.1 China VIP program – Shangri-la Hotel Hospitality Suite
Lounge – An area within the ballroom where up to 250 guests were able to have conversations with one another while watching the Olympics channel. A large projection screen and minimal audible disturbances from the other zones made this a very favorable environment.
Display Zone – A display area showcasing the history of Coca-Cola and the Olympics. It included photographs, artifacts, and various memorabilia.
Internet Cafe Zone – An area within the hospitality lounge where 4 laptop computers were available for internet browsing.
Gold Metal Report and Weather Report Screen – A round projection screen that displays the weather as well as the number of gold metals won by different countries.
Banquet Hall – A Banquet Hall catered sit-down meals for 120 guests. It was adorned with a Coca-Cola Olympics 2008 themed décor and equipped with a public announcement system.
Staff Office – The meeting, resting, and dining area for all Coca-Cola staff. It included a storage area of approximately 80sqm. |
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Project: Fashion Show
Client: China Central Mall
Location: St. China Central Mall
Date: 11/04/2008
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A fashion show was the highlight of China Central Mall’s grand opening. Three prominent brands flaunted their newest and hottest styles. A gold theme characterized elegance and a trendy style. Cool music and a live broadcasting screen also contributed to the excitement and energy of the event. |
Project: SOHU 10 YEARS ANNIVERSARY
Client: SOHU
Location: Kerry Center
Date: 28/02/2008
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Overall focused on futuristic, digital, and technological themes. The whole event was divided into three parts, event venue covered four areas of hotels. The highlight of the event was the Nine Dragons Ballroom party. This VIP party used white and red colors, as well as asymmetrical shapes and smart lighting to create a modern atmosphere. All of the details fully illustrated the digital and technological theme.
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Project: Gala Dinner
Client: Rolex
Location: Qingdao Shangri-la Hotel
Date: 09/05/2008
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As the biggest sponsor of Chinese Yachting Association, Rolex joined CYA to host a mid-year meeting and gala dinner at the Qingdao Shangri-la hotel. More than 400 guests were impressed by the elegant décor and memorable entertainment.
Blue sails were the primary visual elements. They were placed along the aisle and composed as a sail gate entrance to the ballroom. The sail shape stage background and blue lighting effect perfectly expressed the theme of the gala dinner.
The evening show was an unforgettable part of the event. Traditional Chinese performances infused local cultural elements into the western style dinner. Everyone was delighted by the brilliant combination of Chinese and western cultures.
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Project: China Central Mall Show Space
Client: China Central Mall
Location: The Lounge of China Central Mall
Date: 24/09/2007
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Display space design of the main hall of China Central Place starts with a few invaluable art collections. Modern simple graphic image reflects traditional aesthetic style, concise but rich, calm but full of passion. It not only accords with traditional cultural theme but also makes a good complement to modern architectural style of China Central Place. |
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Group and Canada’s Fairmont Group
Client: Reignwood Group and Fairmont Group
Location: JuYongGuan Great Wall
Date: 20/09/2007
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On September 20, 2007, at JuYongGuan Great Wall, a formal agreement was announced between China’s Reignwood Group and Canada's Fairmont Hotels Group. Many important industry leaders and professionals joined the media at this formal news conference. The two internationally famous companies signed a cooperative agreement to build a 5-star Beijing Reignwood-Fairmont Hotel along the well-known Chang'an Avenue in the busy CBD area of Beijing. The atmosphere was simple, ceremonious and warm. To compliment the joining of the Eastern and Western groups, we prepared jade seals for the ceremony that infused a strong oriental cultural atmosphere into the activity. |
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Project: TISSOT "Outstanding Creative" Launching Press Conference
Client: TISSOT
Location: XingFuSanCun
Date: 20/09/2007
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Tissot "Outstanding Creative" 2007 event not only featured the Tissot watch design, but also awarded outstanding designers in different fields like fashion, automobile and architecture. The venue was designed used the Tissot logo as the model for the whole environment such as the stage and seating areas.
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Project: ROLEX Opening
Client: ROLEX
Location: Kunlun Gallery
Date: 11/09/2007
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Rolex Kunlun Gallery Store in Beijing was opened on Sep 11, 2007. Attending the ceremony were celebrity athletes Zheng Jie and Yan Zi. The highlight of the ceremony was when Zheng Jie and Yan Zi signed their names on the winning photo. |
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Project: Opening Ceremony of Royal Bank of Scotland, Beijing Branch
Client: RBS
Location: Ritz-Carlton Hotel
Date: 22/08/2007
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This event is an opening ceremony of Royal Bank of Scotland, Beijing Branch, more than 600 guest swere invited to attend. The scene is simple and aristocratic. The stage displayed world network of the Royal Bank of Scotland. The highlight of the opening ceremony was when two distinguished guests pressed thier hands on the area of China and U.K at the same time. Two large luminous signs above turned transiently from blue to white. The Royal Bank of Scotland logo appeared, sparkling with a background of fireworks. That was the culminating point of the ceremony. |
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Project: Moonlight Ceremony, 2007
Client: Häagen-Dazs
Location: Ritan Huiguan
Date: 10/08/2007
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Häagen -Dazs Moonlight Festival 2007 was celebrated in Ritan Huiguan in Beijing. It included both indoor and outdoor activities. T-stage features a garment show calledb the "Mingyue Show". Red floating fabric printed with ancient poems with flooded lights creates a romantic and mysterious atmosphere for the show. Outdoor shelters, water, red fabric and poems reflected a rich traditional cultural charm. A wonderful guzheng performance made guests feel like they were in an exotic paradise of the Moon Festival. |
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Project: HOME SHOP Store
Client: HOME SHOP
Location: SOHO Shangdu
Date: 01/07/2007
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Home Shop is a brand that specializes in candles, furnitures, and porcelain products. The store design presents a modern international simple style, natural materials such as stainless steel and cement were used, together with bright pink Vector Graphics and crystal lamps to exhue a strong sense of modern luxury. |
Project: TUMI 2007 Fall New Products Launch Press Conference
Client: TUMI
Location: China World Hotel
Date: 24/06/2007
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TUMI is a luxury luggage brand from the United States. Over the 30 years since its establishment, their design features simplicity and decency, style and elegance. Seven special displays were set up to exhibit seven of the TUMI 07 autumn series. A "Model luggage show" displayed various uses of TUMI luggage on large screens, reflecting excellent brand functionality and new luxury elegance. |
Project: Private Banking Luncheon
Client: RBS & BOC
Location: St. Regis Hotel
Date: 20/03/2007
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120 guests attend this banquet celebrating the establishment of the private banking business between the bank of China and Royal Bank of Scotland. The design of the banquet creates a tranquil, elegant and simple atmosphere, beige was the primary tone, with peony symbolizing the Bank of Chinese and thistle symbolizing the R B S. It indicates the successful future of this joint venture. |
Project: ZARA First Store Opening in Beijing
Client: ZARA
Location: The Place
Date: 01/02/2007
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This event celebrates the opening of the first Beijing shop of ZARA, a Spanish fashion brand. About 600 guests and more than one hundred media attended the event. The stage design subject is "to blend ice and fire" . The stage was divided into two sharply contrasting areas in red and blue. This design is to feature elegance and avant-garde. |
Project: Huang Jianxiang Signing Press Conference
Client: The Realm of Chaos
Location: Star Live
Date: 25/01/2007
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This is the press conference on which Huang Jianxiang signed contract with Tian Qing Muo YU company. A realistic game environment was created on site through crystal lighting and models of game roles. Together with the mystic lighting effects, the press conference had a unique and strong visual impact. |
Project: Photo Exhibition Party
Client: TAGHeuer
Location: Grand Hyatt
Date: 17/12/2006
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TAGHeuer’s "Strength and Beauty" women photography exhibition was concluded in the China with a grand celebration that was attended by nearly 600 distinguished guests and over one hundred media. The design of the celebration centered around a blossoming white flowers. Crystal hanging and the wrist watch help creat a romantic and elegant atmosphere and spread to the entire hall. The photographs of this exhibition were set off by giant light boxes, uniting the subject with the atmosphere. |
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Project: Photo Exhibition
Client: TAGHeuer
Location: Oriental Plaza
Date: 11-18/12/2006
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This is the last stop of the global avant-garde women’s photography exhibition which promotes TAGHeuer's theme of "Strength and Beauty". TAGHeuer invited 15 female photographers to take pictures of outstanding women from 15 countries, which demonstrated the avant-garde feminine elegance. The overall design of the exhibit was inspired by a blossoming flower. A golden glow revealed strength from its gentle tone, displaying strength and beauty in perfect harmony with the theme and global image of this event. |
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| 29/04/2010 |
Project: Tissot New Image Unveiling Ceremony in Raffles City store
Client: TISSOT
Location: Beijing Raffles City
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| 10/04/2010 |
Project: Almond Board of California “Consumers Star” Award Ceremony
Client: Almond Board of California
Location: Raffles City
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| 05/02/2010 |
Project: Airbus (China) Co., Ltd Family Day & New Year Party
Client: Airbus China
Location: China World Hotel
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| 11/07/2009 |
Project: SOHU Golf Channel Opening Celebration
Client: SOHU
Location: Park Hyatt Hotel
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| 11/08/2009 |
Project: SOHU Focus Launching Ceremony
Client: SOHU
Location: Park Hyatt Hotel
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| 19/06/2009 |
Project: Rejoice “Beauty China” Public Foundation Launching Ceremony
Client: P&G
Location: Diaoyutai State Guesthouse
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| 11/05/2009 |
Project: The Backyard Fashion Show and Opening Ceremony
Client: Backyard
Location: Hangzhou, Zhejiang province
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| 11-13 November 2008 |
Project: Chinese Market Startup Ceremony for “Smart”
Client: Benz
Location: The Opposite House & CJW Bar
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| 15 October 2008 |
Project: Safeguard Global Handwashing Day Celebration
Client: Safeguard Co., Ltd.
Location: Ba Fang Garden, Diaoyutai State Guesthouse
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| 7-25 August 2008 |
Hospitality Programs
Client: Coca-Cola (China) Beverages Ltd
Location: 2.1 China VIP Hospitality Program at the Shangri La Hotel
2.2 China Incentive Hospitality Program at the Minzu Hotel
2.3 China Consumer Hospitality Program at the Guangzhou Hotel
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| 4 November 2008 |
Fashion Show
Client: China Central Mall
Location: St. China Central Mall
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| 9 May 2008 |
Gala Dinner
Client: Rolex
Location: Qingdao Shangri-la Hotel
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| 24 September 2007 |
China Central Mall Show Space
Client: China Central Mall
Location: The Lounge of China Central Mall
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| 20 September 2007 |
Signing Ceremony between Reignwood
Group and Canada’s Fairmont Group
Client: Reignwood Group and Fairmont Group
Location: JuYongGuan Great Wall
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| 20 September 2007 |
TISSOT "Outstanding Creative" Launching Press Conference
Client:TISSOT
Location: XingFuSanCun
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| 22 August 2007 |
Opening Ceremony of Royal
Bank of Scotland, Beijing Branch
Client: RBS
Location: Ritz-Carlton Hotel
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| 10 August 2007 |
Moonlight Ceremony, 2007
Client: Hagen-Dazs
Location: Ritan Huiguan
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| 01 July 2007 |
HOME SHOP Store
Client: HOME SHOP
Location: SOHO Shangdu
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| 24 June 2007 |
TUMI 2007 Fall New Products
Launch Press Conference
Client: TUMI
Location: China World Hotel
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| 20 March 2007 |
Private Banking Lunching Gala Dinner
Client: RBS & BOC
Location: St. Regis Hotel
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| 01 February 2007 |
ZARA First Store Opening in Beijing
Client: ZARA
Location: The Place
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| 25 January 2007 |
Huang Jianxiang Signing
Press Conference
Client: The Realm of Chaos
Location: Star Live
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Amber Communication
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Building B-505, Tianhai Business Tower, No 107, Dongsi North Street, Dongcheng District, Beijing, 100007
TEL: (8610)-64074276
FAX: (8610)-64000164
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