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| Through out Coca Cola Live Positively Digital Platform, to cover the 7 main pillars. Integrated marketing from digital media resource, ATL & BTL events, SNS, M-Blog to interactive flash game, in order to promote the Coca Cola Live Positively 7 pillars. |
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| To tie in the launch of new Infiniti G-Force, Amber Communication was tasked for digital marketing: Includes design and production of the online interactive game, which allows the users to see a deeper side of High tech and trendy of the new Infiniti G-force. |
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Project: Coca-Cola 2010 Online Pavilion construction for Shanghai Expo
Client: Coca Cola
Location: Flash Mini Site
Date: 01/05/2010
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| Coca-Cola online pavilion for Shanghai 2010 Expo emphasized several animated roles and exciting interactive experiences to express its “Happiness Trip” theme. It mainly invites guests to play the interactive games in Coca-Cola online pavilion. Professional interactive techniques have been applied into each part which combined the cartoon roles with 3D pavilion spaces effectively. The “Happiness Factory” will definitely attract all the guests. |
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| From this February of 2009, we have taken the task for GAC-TOYOTA to revise GTMC and official products website which has been found out plenty of deficiencies within its functions and affections. For example, it has been reflected that both official websites were unstructured and unobvious in information delivery which would definitely lead more costs for GAC-TOYOTA. Amber Communication has re-arranged and combined GTMC with other products website such as CAMRY, YARIS, HIGHLANDER, FJ, etc which highlighted the prominent effectiveness and official platform for GAC-TOYOTA. Amber Communication took information accuracy, high effect and widely delivery into account so that most consumers could easily search and gain their needs in this revising official website that is also considered as operating simplification and humanization by target consumers. |
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Project: GM PATACERS multimedia disk , 2009 Issue 3 Total 3
Client: GM PATAC
Date:April/2009
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| Concerning with successful task for ‘The 100th Anniversary of GM’, Amber Communication has its huge appreciation to cooperate with PATAC in whole 2009. Amber Communication has designed and published for PATAC online magazine ‘PATACERS’which takes the vivacious style and smart design to win more consumers by information delivery for GM. The ‘PATACERS’ magazine has been promoting GM cultures wonderfully. |
Project: "CHINA FAMILY"Interactive Video Installation
Place: Beijing Exhibition Center,China
Time: October, 2008
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| It creates conflicts between static visualization and dynamic video images, designed to juxtapose and deconstruct
Chinese-style family memory fragments by using new media technologies.
It intends to evoke reflections on the transformation
of the modern Chinese family structures
under historical and political impacts during different times. |
Project: Touch Design and Decoration
Client: The Westin Beijing Chaoyang
Time: October, 2008
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1.Touch Backdrop of Cross Vault
In line with main visual image of “touch”, processed by computer, the screen displays real-time interactive matrix and videos with various themes to set different moods. By processing audio inputs, the program will generate diverse visual effects, displayed on LED. Transparent barrier layer will give the images on the LED perspective and forming a strong sense of modern luxury.
2.Platform
Whenever the guests walk on the platform, splendid meteoroid lighting or flourishing visual effects will appear and follow every passer-by. The effects are in different moving modes based on the distances between people on the platform. Guests will be fascinated by various visual patterns triggered by their body movements. Exciting interactions combined with visual effects, interior decoration and sound effects will indulge the guests in the fantasy of “Touch”. |
Project: Olympic encyclopedia multimedia disk
Client: Adidas、Baidu
Time: August – October, 2008
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Adidas and Baidu jointly produced an Olympic encyclopedia during the 2008 Beijing Olympic Games. It covers stories of the Games comprehensively, from the beginning of the torch relays to end of the Paralympics; from the origin of the Olympic games in ancient times to the colorful events at the Beijing Olympics. Engaging interaction and vivid animations are used with different content, enabling readers to gain information that appeals to them and have fun at the same time as they browse different parts of the encyclopedia. |
Project: “The 100th Anniversary of GM” digital encyclopedia multi-media disk
Client: GM、Baidu
Time: September 2008
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In September 2008, the 100th Anniversary of GM, baike.baidu.com launched a digital encyclopedia of GM. Along with the online event “Writing History Together with GM”, Baidu produced a disk version of the encyclopedia. This encyclopedia is a compilation of GM’s 100-year development, innovation, and impact upon people’s life and society. The interface is designed to look like the books that people are familiar with; integrating animation effects and information management to appeal to readers’ eyes and ears, and enabling readers to gain knowledge easily through simple operation. |
Project: CAMRY 09 Official Website Revision
Client: TOYOTA
Date:August/2008
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CAMRY official website has been kept updating, from “second anniversary three hundred thousands cars” to present revised version. The theme has been always vivid and strong, the elegant and prestige senses have been constantly pursued. The design illustrated the irresistible characteristic of CAMRY. |
Project:Laser Bean
Client: All
Date:August/2008
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Laser signature is an interactive system which is firstly developed by our company. Participants are able to use a specially designed laser pen to do the signing or Graffiti on wall surface. The handwriting could be utilized in the system and at the same time all the handwritings could be saved and replayed. There are some special functions which could provide customized experience to end users. The interactive experience has increased the degree of brand realization and impression of both audiences and end users.
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Project: Highlander Official Website Revision
Client: TOYOTA
Date:August/2008
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As the CROSSOVER SUV became more and more popular in the market, Highlander official website started its website revising accordingly. The novel creation was based on CROSSOVER SUV; wide screen strongly delivered the visual information, by accompanying the flash effect the subjective cognition has transferred to initiative cognition and interest. |
Project: Highlander CROSSOVER SUV Online Advertising
Client: TOYOTA
Date: August-September/2008
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As the CROSSOVER SUV became more and more popular in the market, Highlander official website started its website revising accordingly. Online advertising cooperated with the adjustments respectively, we based on CROSSOVER SUV definition to create and develop deeper meaning of the brand; convert the subjective cognition into a more initiative behavior or simply increase the customers’ interest of knowing the brand.
The advertisement highlighted the time CROSSOVER and place CROSSOVER, the applying of advertisement placement technology has enabled registers to see different content at different time. |
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Project: CAMRY 2008, NO.1 Banner
Client: TOYOTA
Date: 04/April/2008
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In 2008, CAMRY managed the entire correcting and updating for its official website, the Html + Flash was taken as platform for the construction, they also integrated various presenting forms to release information. Flash animation was used as main form to illustrate the design work, and the integrated structure was elaborately arranged. The simple and exoteric interacting process enabled audiences to acquire necessary and valuable information, indeed perceptually illustrated the characteristics and personalities of CAMRY. Via the delicate handling on lighting and space, the luxury and high class feeling were enhanced on CAMRY sedan. The elegant lineage and extraordinary strain of Toyota were fully presented. |
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In 2008, CAMRY managed the entire correcting and updating for its official website, the Html + Flash was taken as platform for the construction, they also integrated various presenting forms to release information. Flash animation was used as main form to illustrate the design work, and the integrated structure was elaborately arranged. The simple and exoteric interacting process enabled audiences to acquire necessary and valuable information, indeed perceptually illustrated the characteristics and personalities of CAMRY. Via the delicate handling on lighting and space, the luxury and high class feeling were enhanced on CAMRY sedan. The elegant lineage and extraordinary strain of Toyota were fully presented. |
Project: Yaris “pain my true color” Rich Media Online Advertising
Client: Guangzhou TOYOTA
Time: January-April/2008
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Yaris “paint my true color” has gone through the whole “paint my true color” activity. Ordinary banners and rich media banners were produced in a time sequence in order to cooperate different Yaris “Paint my true color” website activities. The painting, vote and creative all applied the non-traditional technology; the interactive and entertaining functions have been enhanced.
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Project: CAMRY NO.1 Rich Media Online Advertising
Client: Guangzhou TOYOTA
Time: January-Feburuary/2008
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The creation of CAMRY NO.1 was based on the idea of “I like CAMRY, because....” on the official website of Guangzhou TOYOTA. Viewers are able to leave messages and the messages will show up spontaneously on the page. After few days of the placement, thousands of messages have been received.
CAMRY NO.1 “I like CAMRY, because…” is a successful case of adopting rich media in online advertising placement. It has accomplished the objectives of leaving message, registration, and giving feedback functions. The connected back stage database could be edited; the information cross over ability is also achieved (flash, database, Placement third person, official website). It’s no wonder why the viewers said: “It’s amazing to see a banner like this!” |
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Exciting video displays CAMRY 2007 in the homepage by using flash and dynamic video in mini website. Cool dark color tone consistent with picture colors, appearing calm and stable, professional, and accords with the advertising point "Safety and Excellence". All designs are simple and straightforward, artistic video and vivid animation display in simple interface with focus on visitors’operational ability and facilitating their access to information. Pay attention to light and space
handling, enhance luxury sedan feeling on CAMRY, fully perform noble lineage and extraordinary temperament of Toyota. |
Project: Highlander CROSSOVER SUV Online Advertising
Client: TOYOTA
Time: July-August/2007
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During the period of second half of the year of 2007, TOYOTA has fully promoted its import car “Highlander CROSSOVER SUV”. By placing the online advertisements on influential websites, the revenue has significantly increased. In this specific project, the placement of advertisement includes three rich media banners. The application of rich media enables more interesting presenting forms and makes ordinary banner looks much more exciting. Using interactive form to introduce product characteristics has deepened the general impression of viewers.
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Project: New Generation CR-V Online Advertising
Client: DongFeng HONDA CR-V
Time: July-September/2007
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DongFeng HONDA new generation CR-V has participated with the influential media to achieve the placement of online adverting on different websites. This action aimed at carrying out the marketing strategic plan and increasing the organization’s revenue. The domestically influential media include Sina, Sohu, 163; domestically professional motor websites include: che168, Chinacars; and the websites with high flux rate as Tencent, Tudou, and Taobao. |
Project: Presentation Design
Client: Ogilvy/Amway/Sogou/ZARA
Date: 10/May/2007
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Multimedia presentation is the new product in this age of new media. We are the first in China to enter this area and has provided innovative designs to clients of many industries, and become a long-term and stable cooperation partner. |
Project: Multimedia Card for Amway
Client: Amway(China)
Media: Mini-CD-Rom
Date: 01/May/2007
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"Amway China electronic business card" is a large interactive design project commissioned by Amway China. Providing exhaustive information, it’s like the public website of Amway China packed in a pocket. Since it utilizes CD-ROM as the carrier, it will not be restricted by bandwidth. Designed entirely in Flash, it has a rich and novel interaction effect. |
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At the beginning of 2007, we were commissioned by BOBAOTANG from Japan to help promote the new CR-V of Dongfeng Honda on the internet, and we built the Mini-Website and designed the website Banner on major portals. |
Project: John Galliano
Client: Dior & BUCT
Media: CD-ROM
Date: 18/May/2006
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“Dior-Eastern spirit “is a large multimedia interactive design project of the Chinese Clothing Academic Society and the Beijing Clothing Institute. It focuses on the oriental style of John Galliano, Dior’s chief designer. After the seminar, the CD-ROM was collected in the official archive. |
Project: The Culture of Chinese Cuisine
Client: Ministry of Culture of the People's
Republic of China
Media: DVD-ROM
Date:August/2005 - June/2006
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"Chinese food culture," an interactive DVD, is a project commissioned by the Ministry of Culture of the People's Republic of China. The project lasted for 15 months from planning, photographing, designing to production. Rich and detailed in contents, and clear in structure, 10,000 sets have been made for the first printing and have been sent to more than 20 countries and regions as official gift by high level Chinese delegations. |
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| 01/08/2010 |
Project: Coca-Cola live positively
Client: Coca-Cola
Location: Flash Mini Site
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| 01/07/2010 |
Project: INFINITI G-Force On Line
Client: Infiniti
Location: Flash Mini Site & APP(iPhone)
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| 01/05/2010 |
Project: Coca-Cola 2010 Online Pavilion construction for Shanghai Expo
Client: Coca Cola
Location: Flash Mini Site
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| 02/12/2009 |
Project: The Conservatory of International Style and Culture Arts official website revision
Client: The Conservatory of International Style and Culture Arts
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| 18/11/2009 |
Project: Ree New Media Mirror
Client: Javece Location: Javece Flagship Store
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| 10/2009 |
Project: CTC Incentive Tourism Interactive CD
Client: Canadian Tourism Commission Medium: CD-ROM
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| April, 2009 |
Project: 2009 GAC-TOYOTA Channel Site
Client: TOYOTA
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| April, 2009 |
Project: GM PATACERS multimedia disk , 2009 Issue 3 Total 3
Client: GM PATAC
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| October, 2008 |
Project: "CHINA FAMILY"Interactive Video Installation
Place: Beijing Exhibition Center,China
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| October, 2008 |
Project: Touch Design and Decoration
Client: The Westin Beijing Chaoyang
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| September 2008 |
Project: “The 100th Anniversary of GM” digital encyclopedia multi-media disk
Client: GM、Baidu
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| August 2008 |
Project: CAMRY 09 Official Website Revision
Client: TOYOTA
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| August 2008 |
Project: Highlander Official Website Revision
Client: TOYOTA
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| January-April 2008 |
Project: Yaris “pain my true color” Rich Media Online Advertising
Client: Guangzhou TOYOTA
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| January-Feburuary 2008 |
Project: CAMRY NO.1 Rich Media Online Advertising
Client: Guangzhou TOYOTA
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| July-August 2007 |
Project: Highlander CROSSOVER SUV Online Advertising
Client: TOYOTA
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| July-September 2007 |
Project: New Generation CR-V Online Advertising
Client: DongFeng HONDA CR-V
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| 10 May 2007 |
Project: Presentation Design
Client: Ogilvy/Amway/Sogou/ZARA
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| 01 May 2007 |
Project: Multimedia Card for Amway
Client: Amway(China)
Media: Mini-CD-Rom
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| 18 May 2006 |
Project: John Galliano
Client: Dior & BUCT
Media: CD-ROM
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| August/2005 - June/2006 |
Project: The Culture of Chinese Cuisine
Client: Ministry of Culture of the People's
Republic of China
Media: DVD-ROM
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Amber Communication
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Building B-505, Tianhai Business Tower, No 107, Dongsi North Street, Dongcheng District, Beijing, 100007
TEL: (8610)-64074276
FAX: (8610)-64000164
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